Pearson Bicycles: Direct to Consumer Precision Custom Builds and Fit for 166 Years

Many bicycle builders today tend to offer potential buyers the ability to customize a bike. That could involve the choice of frame material, choice of handlebar, choice of stem, and then groupset. Builders will also attempt to adjust the bike to your fit parameters based on the type of rider you are (road, gravel, fitness, etc.).

However, without you being there in the shop before or after the bike is built, there exists the possibility your fit may be off. That means you will have to take your new bike to a fitter, which ends in getting your custom built frame customized to your body and riding sytle and spending more money. Pearson Bicycles not not only custom builds every bike but also makes a proper fit a part of its customer’s bike buying experience.

History of Pearson Bicycle

Noted by the Guinness Book of World records as the oldest bicycle builder/ manufacturer in the world, Pearson Bicycles was founded in 1860 by blacksmith Tom Pearson in Surrey, England. In the beginning of the business, the focus was on bicycle repair (and considered the first bicycle shop), but in 1889 the family run business leapt into manufacturing.

Pearson Bicycles has always been a family run business and is now under 5th generation ownership. Over its 166 year history, the company has gone through many changes but now focuses on building carbon, titanium, and steel frames. It has always been a direct to consumer brand when it had brick and mortar shops, but now it offers the same level of expertise, quality, and service on its website.

Custom Built and Assembled By Hand Bicycles

After its many years in the bicycle manufacturing business, Pearson Bicycles still takes great pride in building each bike by hand in its London-based factory. It says, “Unlike other manufacturers, our bicycles are not pre-assembled from a box. Each Pearson bike is a unique creation, meticulously hand-built and quality-checked to ensure it meets the highest standards before it reaches you.”

Pearson’s technicians and mechanics hand select and check over each part of the build process, so its customers get the best bike for their money. The company considers its bike builders the top experts in the field. At the end of the build, Pearson’s technicians ensure each aspect of the bike is inspected and tested so that all you have to do is get out and ride.

Each Bike Build Comes with a Cashback Pro Fit

Buying a new bike these days is not a cheap adventure. If you are going to potentially spend thousands of dollars on a new steed, you want to make sure you are comfortable while performing at your best. As mentioned earlier, many bike builders don’t take any responsibility for that part of the customer’s journey.

Pearson, however, is customer driven and wants your new bike to fit you as perfectly as possible. That’s why it offers each customer that buys a bike from them a “£200 Cashback Professional Bike Fit” ($270) before the build starts or after the bike is delivered.

Pearson even says it will “recommend a number of experienced bike fitters that we work with regularly and trust to deliver a high standard of service. We are happy to make an introduction and help coordinate the process where needed.” Of course, you can also choose your own fitter as long as they are professionally certified. Once you’ve completed your fit, all you need to do to get the cashback redemption is fill out this form.

Bikes And Accessories Sold By Pearson Bicycles Today

Being that Pearson Bicycles specializes in custom builds, they focus exclusively on road bike geometry for road and gravel riding. It’s Shift 2.0 (pictured), for example, is the company’s top of the line road bike and goes for £8,400 ($11,225). The next bike down from there is called the Forge Performance Endurance, which will set you back £7,350 ($9,822).

In addition to these fully built out bikes, Pearson will also sell you a frame, handlebar, pedals, and wheels individually if you want to take on the task of building up the bike on your own. Like everything it sells, Pearson gives everything that goes out to a customer the same quality checks it would for a full build.

Last Thoughts

Pearson bicycles is a high-end bike builder that specializes in customization for each buyer it works with. Then it gives that a customer the opprotunity for a cashback reimbursement for a professional bike fit. How often do you see a bike builder care that deeply about customer satisfaction?

That explains why Pearson Bicycles has survived 166 years through world wars, pandemics, and all the changes in the bicycle industry, yet still can offer a high quality product. All these factors make owning (or wanting to own) a Pearson bike a good investment because of its investment in you as a customer and cyclist.